Frequently asked questions
Direct answers, no fine print. If your question isn't here, start the X-Ray call and ask it at the top of the hour.
- What is the Hours X-Ray?
- A free 60-minute phone call with the marketing leader that maps where the team's hours actually go. Within 48 hours you get a one-page mini-map: hours by workflow, the top automation candidates, and the one data question to answer before buying anything. It requires no team access and no commitment beyond the hour.
- How do I take the X-Ray call?
- Two ways: schedule a time on the site and we'll email you a calendar invite with the number to call, or call the line directly whenever you have the hour. The call is run by our AI interviewer, so it's available around the clock and there's nothing to book if you'd rather just dial.
- Who conducts the call?
- Our AI interviewer runs the call itself: it asks the questions, you talk through where your team's hours go. That's what keeps the X-Ray free and available any hour. The mini-map built from that conversation is what the practice stands behind, and if the fit isn't right we'll tell you so directly.
- What does the full AI readiness assessment involve?
- It's a three-week engagement covering three things: mapping where your marketing team's hours actually go, testing whether your underlying data can support automation, and delivering a ranked, costed plan for what to do about it. Every full assessment starts with an Hours X-Ray first.
- Do I have to do the full assessment after the X-Ray?
- No. The mini-map is yours regardless. If it doesn't show enough opportunity to justify three weeks, we'll say so directly and stop there. The X-Ray is designed to answer that question honestly, not to funnel you into a bigger engagement.
- How is this different from hiring a marketing automation consultant?
- Most marketing automation consultants start with a platform recommendation. This starts with your workflow and your data, and only recommends tooling once we know what your organization can actually support. The tooling recommendation comes last, not first.
- Do you implement the automations yourselves?
- No. You get a build-ready plan that your team or any implementation partner can execute. We don't build or run the automations, which keeps the recommendations vendor-neutral. We have no reason to recommend a more complicated solution than you need.
- What if the assessment finds we're not ready to automate anything yet?
- Then that's the deliverable, with the specific reasons why and what needs to happen first. This outcome is more common than most vendors in this space will tell you, and it's still valuable to know before you spend budget.
- How much of my team's time does this take?
- The X-Ray takes one hour of the leader's time and none of the team's. The full assessment, if you go forward, takes roughly 45 minutes each from six to eight people, plus a kickoff and a readout. Total across the organization is usually under ten hours.
- Is what we discuss confidential?
- Yes. Nothing from an X-Ray or an assessment is shared, published, or referenced without written permission. Case studies from free pilot engagements are anonymized, and only with prior agreement. We'll sign an NDA if you'd like one.
- Will you recommend specific AI tools or vendors?
- Yes, with real pricing and the reasoning behind the recommendation. We take no referral fees from any vendor, and we'll tell you plainly when the right answer is a tool you already own.
- What size marketing team is this built for?
- Teams of 5 to 40 people. Below that, a founder or marketing lead can usually do this mapping themselves. Above that, larger organizations typically need a different scope of engagement.
- Why is this free?
- We're building a track record with real engagements and real results. The X-Ray is free because it should be: it's one hour and it qualifies us to each other. The full assessment is free for a limited number of pilot clients in exchange for permission to use anonymized results as a case study. After those slots fill, the full assessment becomes a paid engagement. The X-Ray stays free.
Your next hour could save your next quarter
One call. One page. The clearest read you'll get on what your team should automate, before anyone tries to sell you a platform.
The line is answered by our AI interviewer, any hour, no booking needed.